6A

1.     Baby Boomers aren’t retiring

a.     https://www.thebalance.com/top-usa-future-economic-trends-3305666

b.     I found this on the Balance, which listed some of the top economic trends in America right now.

c.     I think the shift from the traditional stages of retirement opens up a whole new market of older, yet still working adults.

d.     The prototypical customers are adults who are at traditional retirement age, yet plan to keep working.

e.     This opportunity seems like it would be somewhat easy to exploit, because it is kept to one age group who all come from the same general generation with shared ideas and beliefs.

f.      I saw this as an opportunity because I live with my grandmother and I see how she has a different perspective than I on everyday things like clothes, advertisements, etc. People her age, though they have different cultures and beliefs, still approach things in a similar way. For example, she has a lot of trouble with even simple technology, as do many other people her age.

2.     Detroit Real Estate Heats Up

a.     https://www.nytimes.com/2017/09/14/realestate/detroit-real-estate-heats-up.html?rref=collection%2Ftimestopic%2FEconomic%20Conditions%20and%20Trends&action=click&contentCollection=timestopics&region=stream&module=stream_unit&version=latest&contentPlacement=3&pgtype=collection

b.     I found this on The New York Times Money section.

c.     I think the growth of real estate prices can open up better markets for lower-cost and temporary solutions, as well as urban living furniture like IKEA made for small spaces.

d.     The prototypical customer are the lower-income, and younger demographics in Detroit.

e.     This opportunity seems like it would be somewhat hard to exploit because it covers a large variety of demographics and could apply to multiple markets.

f.      I saw this as an opportunity because, as I’m nearing the end of college, I speak to older friends who have had to start buying houses or looking into more permanent living solutions and for friends who work in NYC or similar places, the cost of living is surreal compared to the small amount of money they make and they have to go out of their way to find affordable living.

3.     Iran, North Korea sting Trump amid nuclear standoffs

a.     http://www.cnn.com/2017/09/22/politics/donald-trump-iran-north-korea-rhetoric/index.html

b.     I found this on CNN Politics.

c.     I think the rise of talk of Nuclear war could actually spark fear in citizens and open up an opportunity for services and products that people think would keep them either informed or safe as new regulations and statements are being released in the world.  

d.     The prototypical customer is truly anyone who is genuinely scared of the idea of Nuclear war.

e.     This opportunity seems like it would be very hard to exploit, considering it is such a scary and unknown topic, not to mention that you’d have to tiptoe around the fact that you’re trying to make money off of people’s fear.

f.      I saw this as an opportunity because many of my friends and I see constantly things on the news about terror attacks and nuclear tests, but we rarely know the details because we’re too lazy to read or look into it, so if it was made to seem like a bigger deal and we thought we would have to do something about it, we would be more likely to look for solutions.

4.     The one major reason Graham-Cassidy could pass

a.     http://www.cnn.com/2017/09/21/politics/deadline-graham-cassidy-health-care-bill/index.html

b.     I found this on CNN politics for recent legislation.

c.     I think the potential for insurance to exclude pre-existing conditions could open up an opportunity to cater to those who are victim to this piece of legislation.

d.     The prototypical customer is someone who this new bill applies to who no longer has insurance or bills covered.

e.     This opportunity seems like it would be somewhat challenging to exploit because people take insurance very seriously and trying to find some kind of “alternative” to something as important as health insurance.

f.      I saw this as an opportunity because I live very close to Shands Hospital and it is always in conversation in some form. Many of my friends volunteer there or work there, and they are constantly talking about how alternatives are needed for people who have children with diseases or cancer but can’t afford or can barely afford treatment. If this bill does pass, this problem will only skyrocket and there really will be a HUGE need for alternatives.