25A What's Next?

Existing Market:

1.     What’s Next: There will be no service workers that actually work in the field. The only workers would work in an office or in a remote location where people could purchase details or go for customer service. I would also need to heavily market the product and work on pricing.

2.     After the interviews, I learned from my interviewees that they would prefer a better pricing option than that of UF or Gainesville parking decals. They agreed that, with a product like this that would significantly improve their everyday life, they would be willing to pay a decent amount of money similar to that of UF’s, but would like an option for monthly or quarterly pricing.

3.     For the future, I think the plan would need to focus on improving the current, most similar service, parking. Decals are very present on this campus and I wouldn’t want to introduce something too drastically different than what people are used to.

I think having a monthly pricing plan would be very beneficial and there could also be a yearly plan that would be discounted as a bundle. This would attract more people and offer an affordable option that college students would respond to.

New Market:

1.     A new market I could target could be visitors. Visitors, speakers, maintenance workers, and anyone else unfamiliar with the university could be a new market.

2.     To create value, I could cater to the need that they need to get around campus. It could even involve golf carts that belong to the University that people drive around like a mini cab service. Visitors or the University could purchase temporary passes for getting visitors where they need to be efficiently.

3.     After interviewing, my potential customers told me that they would not be happy to be a visitor to campus and have to pay just to get around. They said that they would rather have it be a service that UF supplied complementarily but then UF could pay my service for the use.

4.     After speaking to this new market, I realized that it isn’t just college students who are price-sensitive. Just because something might not be expensive, doesn’t mean people are okay with paying. One person even said they’d be offended if they were asked to come as a visitor and then expected to pay to get around, which was required anyway.

In addition, I have to be open to any markets, not just what seems obvious. I always think of college kids, but there is so much more to be looked at and targeted.