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12A


My target segment is students at universities who own scooters. It was not very hard to find UF students around campus who own scooter who don’t have a need for an alternate road just for scooters. When I brought this need to each of my interviewee’s minds, they all unanimously agreed that there was a need on our campus for scooters to get around more efficiently. I didn’t mention my specific idea at first; I framed it kind of as a brainstorm for ideas on how to improve this issue.

As we got more in depth and had spent some time coming up with ideas, I would then ask what they thought of a road that went through campus just for scooters. All three people thought that it would be both a great and achievable solution. One of them, a fourth-year student who has had a scooter all four years, said she thought that even just focusing on communicating the time-saving aspect would be a great way to reach people with this need. They all said that they have, at least once, spoken to friends and other scooter owners about this problem. Another interviewee said that it’s “basically all I think about when I’m stuck in traffic and late for class. I’ve been waiting for something like this to happen since I started going here.” I also asked all three of them if they owned a UF parking decal, and if they would buy a new decal if this service was offered. Two of them said yes without hesitation, and the third said he’d need to know the price first.


In conclusion, I think that, between this and the other interviews I have done on this opportunity, there is a very present unmet need. At least on UF campus, finding potential consumers for this service has been almost easy, as the problem is very prevalent. I think getting feedback from people like these is one of the best ways to gather information on things like, for example, the best places to have these roads.

Comments

  1. StefanOctober 8, 2017 at 10:27 AM

    Hey Megan, I agree that there is an unmet need for this on campus. I, like the people you interviewed, would buy a new decal if something like this became available. Not just for the time-saving aspect of it, but the safety aspect as well. With all of the different trails that our campus has for walkers and bikers, they could find a way to make room for this.

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  2. joiiooOctober 8, 2017 at 6:17 PM

    Hey Megan,
    I think with this idea you are actually killing two birds with one stone. You are not only helping your own segment of college kids with scooters but you are helping the rest of traffic by separating us a little bit. I know the frustration is on both sides when a car is stuck behind a scooter only going thirty miles per hour but there is no way of getting behind them. This is a great idea that would help a lot of people.

    ReplyDelete

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