Skip to main content

18A Customer Avatar




My customer avatar would be, first and foremost, a college student who owns a scooter. The age would range from 16-25. The gender could be male or female. For this example, I’ll use a female. In addition, she would have to be someone who has enough money to be able to buy and keep up with a scooter in addition to tuition and college life. She is someone who is regularly on campus, and stays predominantly in Gainesville during the school year. She is someone who is social and a great network for spreading news (about, say, this new product). Her hobbies include gong to the gym and going out with her friends, as she is willing to put a little extra money on the side for her social life. She may or may not be associated with greek life, but either way she has friends on both sides. She would drive something along the lines of a Jeep Liberty or a Volkswagen Jetta. She watches TV shows that have a large fan base, such as Game of Thrones, Friends, This is Us and The Bachelor. She would most likely be from Florida and has lived here her whole life. She’s not a huge reader; most of her free time is used on going out, watching Netflix, or listening to music. She loves both country or rap, it depends on the day. She also has no idea what she wants to do after college, but tries not to think about it and pretends she can stay in college forever.


I have a lot in common with my avatar. I also have a scooter, I’m associated with Greek life, and I love the show Friends. I think none of these are of coincidence. When I tried to think of my opportunities a long time ago, I thought of “bugs” pertaining to me. When I came up with a decent solution, it aligned very well with me and my lifestyle because it was a solution to my problem. Therefore, I want to market this to people who have the same problem as I, so they will have similar attributes.

Comments

  1. StefanOctober 28, 2017 at 3:06 PM

    Really well written post, Megan. You did a great job fleshing out all of the characteristics and interests of your customer avatar and I had a good idea of what that person is like and also a vivid picture of them in my head. Unlike yours, who has a lot in common with you, mine falls in a much different demographic than I do.

    ReplyDelete
  2. joiiooOctober 29, 2017 at 1:04 PM

    Hey Megan,
    I like your avatars, it’s awesome that you went above and beyond and decided to make two different ones. I did notice however that they don’t look like the normal avatars we were supposed to create based on the link he gave us. I don’t think this is an issue at all, it was cool to see your avatar with a background rather than just a cartoon.

    ReplyDelete

Post a Comment

Popular posts from this blog

30 Final

I think my favorite experience with this class is the interactive nature of it. If we weren’t in the small groups, we wouldn’t have had the chance to see each other’s ideas evolve and grow. It was nice to have a few specific ideas that we could follow along with our own. I don’t think of myself as an Entrepreneur quite yet, but I do think I have a different perspective on things. To those who come into the course, I would say be creative in your posts. The more you invest in your posts, the less it will seem like an assignment and the more it will seem like something you’ve created.
Post a Comment
Read more

25A What's Next?

Existing Market: 1.      What’s Next: There will be no service workers that actually work in the field. The only workers would work in an office or in a remote location where people could purchase details or go for customer service. I would also need to heavily market the product and work on pricing. 2.      After the interviews, I learned from my interviewees that they would prefer a better pricing option than that of UF or Gainesville parking decals. They agreed that, with a product like this that would significantly improve their everyday life, they would be willing to pay a decent amount of money similar to that of UF’s, but would like an option for monthly or quarterly pricing. 3.      For the future, I think the plan would need to focus on improving the current, most similar service, parking. Decals are very present on this campus and I wouldn’t want to introduce something too drastically different than what peop...
Post a Comment
Read more

8A

My product/service would solve the issue that there aren’t separate roads for scooters in places such as the University of Florida where there are many people who ride scooters every day. This issue not only poses danger but also causes a lot of traffic and makes what should be a five minute commute take 30 minutes. To solve this problem, I would offer a service that constructs roads specifically for smaller vehicles in a place with a lot of walking traffic, such as the UF campus. There would be specific decals for purchase that would allow people to ride scooters or smaller vehicles on the path as well as crosswalks for pedestrians. These could be used with UF parking decals and would attract both students and faculty. It would also benefit drivers because there would be fewer scooters on the road.
1 comment
Read more