19A Napkin 2

1)You. 

My name is Megan Carney. I am a third-year advertising student at the University of Florida. I’ve lived in Florida my whole life and love it here. I consider myself a part of the UF and Gainesville community and I know a lot of friends who feel the same way. Like many other UF students, I have a scooter here in Gainesville. One thing that I deal with on almost a daily basis as a scooter owner is getting stuck in traffic when I’m riding my scooter around traffic. Being on the same road as cars can get scary sometimes, as there are different speeds, sizes, and blind spots.

2) What are you offering to customers? 

I’m offering customers a path that would cut through a college campus and allow scooters and smaller vehicles to get off the road and into a safer and more efficient way of travel.

3) Who are you offering it to? 

This road can be used by faculty or by students, and even Gainesville residents, but after review I realize it would be mostly students on scooters using it.

4) Why do they care? 

This road will be more safe for daily travel and it will significantly decrease traffic at peak times, such as in between classes and lunchtime. This would be catered specifically to universities, but could work for other areas. It would be specifically made for scooters so it would be different from any road services.

5) What are your core competencies? This service is unlike other travel /pavement services because it is specifically for smaller vehicles. It is similar to the idea of a bike lane, but removes the lane entirely from the danger of being near cars considering bike lanes can still be very dangerous. This also is unique because it is for colleges, which constantly bring in new customers.

I still think my elements mesh well with each other. College students are such a great market for my product, not to mention they are already in the same region where product would be. The only disjoint idea I have is whether or not this is unique and how to keep people from copying the idea.

The feedback I received helped me realize what points I needed to emphasize and which weren’t as important. One piece of feedback I received that pleased me was about the dual-natured benefit that comes from this idea of not only helping people with scooters but also clearing up traffic. In addition, I was happy to see that someone saw the importance of the safety aspect specifically, because I wasn’t sure if people would care. Moving forward, I definitely want to make sure to emphasize it.