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20A

1.     Courtney Mann: Account Executive, The Tombras Group. I met Courtney during an internship I did the summer after my freshman year. I would classify Courtney as a domain expert; she ran things, even if they fell under another category. She is incredibly driven and warrants much more respect than anyone in her same position that I had met. Though I have met her previously, I used this opportunity to get to know her better and keep her in my list of contacts. The favor she did for me was look at my resume. This was incredibly helpful because she is in the same industry that I wish to go into (advertising) and she has gone through four companies now in her professional career.  Having her in my network makes me confident that I could reach out to her in the future for recommendations, tips or critique.
2.     Hannah Collins: Marketing Assistant. Hannah was also someone I met briefly during my time as an intern. She worked with a local craft brewery and helped with the marketing and branding. Due to the small size of the company, Hannah was also very involved with the rest of the company activity, such as sales, PR, design and distribution. I would identify Hannah as the supplier. Hannah is someone I reached out to with questions about the industry she is in, marketing craft brewery and distillery services. Having Hannah in my network will help add someone to my network in the specific industry I wish to end up in.
3.     My market expert would be Katherine Scogin, who worked with New Scooters for Less as a Marketing assistant.  I chose her because she has just about the exact target market I have. I found her through LinkedIn and reached out to her via LinkedIn.  I think she would help me with actions that target the specific market I need in addition to helping me with wording and media choices for this market.


This form of targeted marketing will be essential to me marketing in my field of business. Reaching out to these people helps me extend contact with them and similar people in my industry. Compared with my networking experience in the past, this was probably the most direct form I’ve taken yet.

Comments

  1. UnknownNovember 4, 2017 at 1:22 PM

    Hey Megan,

    Great job with your post. You really did a great job choosing individuals who are veterans of your industry. It is so critical to talk to other people who have already gone through the start up phase and are already successful. This allows you to learn from their mistakes, so that you business can be successful.

    ReplyDelete
  2. joiiooNovember 5, 2017 at 7:10 PM

    Hey Megan,
    You did a wonderful job on your post this week! It was very detailed and I could definitely consider the people you were in contact with to be experts. I have liked your idea from the very beginning and being in contact with resources like this could really make it a real thing if it was something you wished to pursue.

    ReplyDelete
  3. vickycruzmcNovember 5, 2017 at 7:36 PM

    Hi Megan! I think it is awesome that you have already done an internship and that you have been able to see the importance of being nice to everyone at whatever job even if you know you will only be there for a short time like the intern position is. As i can see you still keep in touch with Courtney and that is something that you learned that is very important. Congrats!

    ReplyDelete

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